Developing a new product development & launch process. Case: pharmaceutical market
نویسندگان
چکیده
منابع مشابه
A value analysis of new product development factors.in a Developed and Developing Country (Case Study)
New product development (NPD) is described in the literature as the transformation of a market opportunity into a product available for sale. In the automotive industry, within the context of ISO/TS16949:2002 (the automotive quality management system international standard), these related to the product realization process (PRP) which consists of Three main phases such as planning, Implem...
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Abstract In the dynamic and competitive market, managers seek to find effective strategies for new products development. Since There has not been a thorough research in this field, this study is based on a review on the risks exist in the NPD process and an analysis of risks through FMEA approach to prioritize the existent risks and a modeling behavior of the NPD process and main risks using s...
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In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
متن کاملNew Product Development in the Pharmaceutical Industry: Evidence from Iran
In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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In today's competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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ژورنال
عنوان ژورنال: Strategic decisions and risk management
سال: 2018
ISSN: 2618-9984,2618-947X
DOI: 10.17747/2078-8886-2018-2-50-61